智能大屏的市场最近异常热闹，前有荣耀智慧屏幕，后有TCL XESS 智屏发布，近日一加科技 CEO 刘作虎在一加海外论坛(https://forums.oneplus.com)正式宣布，也加入了这一领域的争夺，一加电视将于 9 月份在印度首先发布。刘作虎表示屏幕和声音将是一加电视关注的重点，同时“内容为王”也是电视生态的决定因素，一加已经同印度的内容商建立了合作关系，这为一加电视在印度的发布铺平了道路。
发布一加电视将是一加科技进入智能家居领域的重要一步。刘作虎表示电视将是未来智能家居的中心，同时也是日常智能社交中心（smart social hub）。
不久前一加电视的 Logo 刚刚曝光。
此前，刘作虎在采访中曾透露，一加电视将支持 4K 的 QLED 屏幕，但具体的尺寸等信息并没有作进一步的透露。据悉，一加电视将内置经过定制和优化的 Android TV 平台，将会与一加手机进行高效联动，并且并支持智能家居联动控制。
At this point, I am sure you are already aware of our upcoming TV project – OnePlus TV.
And now, I have a very exciting announcement to share with you – the OnePlus TV is set to launch in September, and it will be available in India first.
Over the past 6 years, we have achieved great success in India in large part because of our passionate and supportive community. Even after all these years, we’re excited to explore exciting new opportunities hand-in-hand with you. The OnePlus TV is such an important product for all of us, and we can’t wait to see it in living rooms all over India.
We all know, “content is king,” which remains one of the major reasons for television’s continued relevance in our lives. Yet, the content ecosystem is quite different from one country to another. We have always had a very positive relationship with content providers in India, who have always been willing to partner with us, which guarantees great content for our users.
We are also working hard to launch OnePlus TV in North America, Europe and China regions as soon as we establish partnerships with most of local and regional content providers.
Launching a TV product is not easy, especially if we had to start this project from scratch. Over the past two years, we have been working relentlessly to make our dreams and vision come true, so the fact that we are finally able to share this product with you all is incredibly meaningful to all of us here. We want to be sure of every step we take, which is why we wanted to focus on one market at a time. Without being 100% focused, we would not be able to create continued success.
I still remember the initial reason behind the launch of OnePlus about 6 years ago – we wanted to focus on building the best smartphone possible in order to deliver the best possible user experience. Admittedly, we knew there was strong competition back then and heard voices and opinions questioning our decision. However, we were still able to finally create something different and unique that changed the industry.
Thanks to the hard work and “Never Settle” spirit of our team and community, we have built an excellent foundation on which to build the OnePlus TV experience.
Six years later, we are once again determined to do something different and unique in an industry that has grown stagnant. We still believe there’s room for a product that can deliver a more holistic and satisfying user experience.
Of course, we know that to deliver the best possible experience we need to provide our users with a truly premium product. In keeping with that belief, you can rest assured that the OnePlus TV will live up to your expectations of what is, without reservations, a new premium flagship.
I am confident that there are many things that you can expect from the OnePlus TV. Image and sound quality are fundamental features that we must get right. Alongside these key essentials, I believe the TV’s remarkable design and smart interconnectivity make this product even more exciting.
Our goal is for OnePlus to set the standard for future smart TV products, because we focus on every last detail. To me, designing a TV is about more than creating a high-quality display. A TV takes up a prominent spot in a household, meaning its design has to be worth viewing even when the TV is turned off.
As I mentioned in my previous post, technology has quickly evolved. Just as we thought smartphones would forever change people’s lifestyle and habits, whether it be the way we stream videos and play games on-the-go, we stepped into the era of IoT.
This shift may greatly impact the way we think about the future of our smart homes. I’m a firm believer that TV will not only become the center of our smart home, but also the center of our daily smart social hub.
With the implementation and increasing maturity of other advanced technology such as 5G, AI, VR and AR, I’m excited about what our lives will look like in the future. The OnePlus TV is an important step towards OnePlus being involved in the world of IoT and interconnectivity. It’s also proof of our commitment in continuing our exploration of how we can improve the world around us by designing a connected human experience.
Once again, I hope you are as excited about the arrival of the OnePlus TV as I am. I am certain that it’s worthy of your anticipation.